Tuesday, February 2, 2010

Mosaic's Doritos in the Super Bowl??

From Gillian Flaccus in USAToday (hat tip: Linda Christiansen)...

Pastors have long competed with the NFL on Sundays, but this season a hipster megachurch is turning the tables with a 30-second ad that could muscle its way into that all holiest of sporting events: the Super Bowl.

Mosaic, a 3,000-member megachurch, is one of six finalists in the Doritos' "Crash the Super Bowl" challenge with a lighthearted spoof that plays off the resurrection of Jesus Christ.

If the church's ad, titled "Casket," is among the top three vote-getters in an online playoff, it will air on Feb. 7 during the Super Bowl. If the commercial ranks in the top three most-popular ads among viewers, it could win its creators either $400,000, $600,000 or $1 million...

For Erwin McManus, Mosaic's lead pastor, the ad competition represents a chance to make his faith relevant to one of the largest TV audiences in the nation when viewers least expect it — and are least likely to tune out.

...the LA church, a congregation full of hip twenty-somethings who mostly work in the film industry and make short films for a hobby, is taking a different tack. They were careful to stick to the quirky, slapstick-style humor that's expected by Super Bowl fans....

I hope they win, since I'm rooting for the Kingdom team-- and I didn't watch the others-- but this one is only amusing to me.

Here are the Top Six this year.

Here was the winner last year.


Post a Comment

Subscribe to Post Comments [Atom]

<< Home