how Bush sold the war (an insider's view-- no, not McClellan's!)

The title of an op-ed piece by Douglas Feith (the under-secretary of defense under Bush in his first term) in the WSJ...

In the fall of 2003, a few months after Saddam Hussein's overthrow, U.S. officials began to despair of finding stockpiles of Iraqi weapons of mass destruction. The resulting embarrassment caused a radical shift in administration rhetoric about the war in Iraq.

President Bush no longer stressed Saddam's record or the threats from the Baathist regime as reasons for going to war. Rather, from that point forward, he focused almost exclusively on the larger aim of promoting democracy. This new focus compounded the damage to the president's credibility that had already been caused by the CIA's errors on Iraqi WMD. The president was seen as distancing himself from the actual case he had made for removing the Iraqi regime from power.

This went so far as Bush trying to squelch the modest discovery of WMD that were actually made later!

This change can be quantified: In the year beginning with his first major speech about Iraq – the Sept. 12, 2002 address to the U.N. General Assembly – Mr. Bush delivered nine major talks about Iraq. There were, on average, approximately 14 paragraphs per speech on Saddam's record as an enemy, aggressor, tyrant and danger, with only three paragraphs on promoting democracy. In the next year – from September 2003 to September 2004 – Mr. Bush delivered 15 major talks about Iraq. The average number of paragraphs devoted to the record of threats from Saddam was one, and the number devoted to democracy promotion was approximately 11.

The stunning change in rhetoric appeared to confirm his critics' argument that the security rationale for the war was at best an error, and at worst a lie. That's a shame, for Mr. Bush had solid grounds for worrying about the dangers of leaving Saddam in power.

From there, Feith documents his attempts to avoid what he sees as a bad strategic move-- by making comments about drafts of a key speech in 2004. The details are interesting, but long, so I leave them for you to pursue through the link if you're interested. But here's the wrap-up...

I had hoped the president would explain why sending American troops to Iraq had helped defend our security, but he did not. The questionable line about sending those troops to make Iraq's people free had remained in the speech. And it was rather late to be promising the Iraqis that we would not stay as an occupying power but instead let them find their own way.

The president had chosen to talk almost exclusively about Iraq's future. His political opponents noticed that if they talked about the past – about prewar intelligence and prewar planning for the war and the aftermath – no one in the White House communications effort would contradict them. Opponents could say anything about the prewar period – misstating Saddam's record, the administration's record or their own – and their statements would go uncorrected....

But the most damaging effect of this communications strategy was that it changed the definition of success. Before the war, administration officials said that success would mean an Iraq that no longer threatened important U.S. interests – that did not support terrorism, aspire to WMD, threaten its neighbors, or conduct mass murder. But from the fall of 2003 on, the president defined success as stable democracy in Iraq.

This was a public affairs decision that has had enormous strategic consequences for American support for the war. The new formula fails to connect the Iraq war directly to U.S. interests. It causes many Americans to question why we should be investing so much blood and treasure for Iraqis. And many Americans doubt that the new aim is realistic – that stable democracy can be achieved in Iraq in the foreseeable future....