Thursday, October 30, 2008

Obama's 30 minutes of fame...errr, informercial

Did anyone see it? (I'm especially interested in hearing from someone who is not an Obama-worshiper or someone who really dislikes his policies.)

I didn't see it, but I wonder if seeing him for 30 minutes straight might be too much of a "good thing". Putting it another way, you can talk in generalities and promises for short periods of time more easily than longer periods of time. (Then again, Clinton and then Bush perfected the State of the Union Santa Claus address, so maybe it's not as off-putting to some as it is to me.)



At October 30, 2008 at 11:37 PM , Blogger William Lang said...

I'm an Obama supporter if not an Obama worshipper, but I thought I would share my reaction to the video.

It began with Obama explaining all of the wonderful things he would do if he were President. I thought this section was the weakest part of the video. Even though I support him, I thought it lacked some credibility because the present adverse fiscal circumstances would prevent him from doing all of those things.

But I thought the latter parts of the video were very effective. They showed several working-class people who are having hard times, including a couple in Louisville who have been laid off or put on part time hours at the Ford truck plant. They also showed Michelle and their two girls, to highlight Obama's healthy family life; I knew it was a given that they would show those girls, because they are adorable. The video concluded with a two-minute-long segment of live video from a rally in Florida; Obama was energetic in his final exhortations to his audience.

There was one very striking aspect of the video that I thought was an outstanding decision on the Obama campaign's part: There was not a single mention of McCain or Palin, much less a negative attack on either of them. The entire video was positive.

Was the video worth a half hour of my time; was there any value added from it? Perhaps not. It might convince a few, remaining undecided low-information voters to go to Obama. But I have read that its intended purpose was primary to get out the vote. I.e., it was meant for pro-Obama viewers.

One trivial comment about the video. It was not filmed in high-definition. The picture quality was reasonably good for non-HD, but I was disappointed. When I saw Obama in the Democratic convention, it was in HD, and there was a vivid sense of being there in the excitement of the political event. The video last night was all right, but I realize it seemed a bit underwhelming because it was not in HD. I don't know what the market penetration of HD television is currently. Thirty percent?

At October 31, 2008 at 11:54 AM , Blogger Eric Schansberg said...

Interesting observations. Thanks!


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