Wednesday, December 3, 2008

EHarmony and conservative evangelicals: no longer "compatible on 29 key measures"

More on EHarmony's decision to cave-- from Dale Buss in the WSJ...

On the disappointment in EHarmony, especially "among Christian conservatives"...

The complaints among this group are twofold. First, there is the concern that homosexual activists have succeeded in taking a private business hostage. Why should eHarmony have to serve every type of clientele? Do Jewish dating sites have to serve Christians? Can meat-eaters demand a hamburger at vegetarian restaurants?

...many evangelical Christians are upset with what they see as eHarmony's cop-out. This community was responsible for making eHarmony thrive, especially after Mr. Warren allied himself with fellow California psychologist James Dobson and was featured repeatedly on Mr. Dobson's Focus on the Family radio show. Mr. Warren's Christian base allowed him to compete with the giants of the nascent matchmaking business, including Match.com.

Then, in 2005, Mr. Warren suggested in a couple of interviews that his association with evangelicals was hurting the company. Seeking a broader audience, he pointedly broke with Focus on the Family because "people do recognize [it] as occupying a very precise political position in this society and a very precise spiritual position," he told USA Today.

EHarmony's drift seemed to intensify after Mr. Warren left day-to-day management of the company in 2006 and its new venture-capitalist owners asserted their own sensibilities. Last spring, eHarmony gave advice on "navigating the one-night stand" in a newsletter. It later apologized after the Family Research Council's Mr. Duffy criticized the newsletter in a piece for Worldnetdaily.com. Now, many of eHarmony's original supporters see last week's settlement as a final moral compromise....

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