Thursday, January 28, 2010

CBS has another interesting choice to make

First, this...

Now, this (hat tip: Drudge)...

After days of deliberations on whether to run a controversial Super Bowl ad from gay dating site ManCrunch.com, CBS has not yet reached a decision.

The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. Suddenly, the two begin making out, much to the shock of a guy sitting close by...

With the decision to show two guys making out, this has much more "advocacy" than the Tebow ad. This would be more akin to showing an abortion on TV-- something CBS would not do.

UPDATE: Thinking about this some more, my guess is that the website is just hoping for free publicity and actually does not want to spend the money to see the ad run.

ManCrunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, "but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.”...

“The ad is still under review, the process takes a little while,” a rep from CBS said. “We still have a lot of ads we have yet to review.”



UPDATE:
CBS rejects the ad (hat tip: Page One)...a smart, capitalistic play by ManCrunch.

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