for rhetoric, Obama = Reagan?

From Stephen Hayes in the Wall Street Journal, a comparison of Obama to Reagan-- in terms of style and rhetoric...

These are words that move and uplift, that give hope to the hopeless. These words inspired millions of voters nationwide to join the grand experiment called democracy, casting votes for their candidate, their country, their destiny:

"More than anything else, I want my candidacy to unify our country, to renew the American spirit and sense of purpose. I want to carry our message to every American, regardless of party affiliation, who is a member of this community of shared values . . . For those who have abandoned hope, we'll restore hope and we'll welcome them into a great national crusade to make America great again!"

So Ronald Reagan proclaimed on July 17, 1980, as he accepted his party's nomination for president at the Republican National Convention in Detroit, Mich.

Earlier that day, the New York Times ran a long profile of Reagan on its front page. The author, Howell Raines, lamented that the news media had been unsuccessful in getting Reagan to speak in anything other than "sweeping generalities about economic and military policy." Mr. Raines further noted: "political critics who characterize him as banal and shallow, a mouther of right-wing platitudes, delight in recalling that he co-starred with a chimpanzee in 'Bedtime for Bonzo.'"

Throughout his campaign, Reagan fought off charges that his candidacy was built more on optimism than policies. The charges came from reporters and opponents. John Anderson, a rival in the Republican primary who ran as an independent in the general election, complained that Reagan offered little more than "old platitudes and old generalities."

Conservatives understood that this Reagan-as-a-simpleton view was a caricature (something made even clearer in several recent books, particularly Reagan's own diaries). That his opponents never got this is what led to their undoing. Those critics who giggled about his turn alongside a chimp were considerably less delighted when Reagan won 44 states and 489 electoral votes in November.

One Reagan adviser had predicted such a win shortly after Reagan had become the de facto nominee the previous spring. In a memo about the coming general election contest with Jimmy Carter, Richard Whalen wrote Reagan's "secret weapon" was that "Democrats fail to take him very seriously."

Are Republicans making the same mistake with Barack Obama?

For months now, Hillary Clinton has suggested that Mr. Obama is all rhetoric, no substance. This claim, or some version of it, has been at the center of her campaign since November. One day after losing to him in Wisconsin and Hawaii -- her ninth and tenth consecutive defeats -- she rather incredibly went back to it again....

The assumption behind much of this criticism is that because Mr. Obama gives a good speech he cannot do substance. This is wrong. Mr. Obama has done well in most of the Democratic debates because he has consistently shown himself able to think on his feet. Even on health care, a complicated national issue that should be Mrs. Clinton's strength, Mr. Obama has regularly fought her to a draw by displaying a grasp of the details that rivals hers, and talking about it in ways Americans can understand.

In Iowa, long before the race became the national campaign it is today, Mr. Obama spent much of his time at town halls in which he took questions from the audience. His answers in such settings were often as good or better than the rhetoric in his stump speech, and usually more substantive. He spoke about issues like immigration and national service in a thoughtful manner -- not wonky, not pedantic, but in a way that suggested he'd spent some time thinking about them before.

More important for the race ahead, Mr. Obama has the unique ability to offer doctrinaire liberal positions in a way that avoids the stridency of many recent Democratic candidates. That he managed to do this in the days before the Iowa caucuses -- at a time when he might have been expected to be at his most liberal -- was quite striking.

His rhetorical gimmick is simple. When he addresses a contentious issue, Mr. Obama almost always begins his answer with a respectful nod in the direction of the view he is rejecting -- a line or two that suggests he understands or perhaps even sympathizes with the concerns of a conservative....

Independent of policies (a huge consideration!), you have to praise Reagan and FDR for their contribution to America in times of significant struggle. At least on paper, Obama seems to have
the same gifts and opportunities if he becomes president.