it's my favorite book but I don't read it or apply it...

From Janie Cheaney in World...

According to a Harris poll conducted in April, the Bible remains the all-time favorite book of a majority of Americans, regardless of age, gender, or ethnicity....This news is heart-warming, but mind-troubling. For few Americans seem to read their favorite book. Biblical illiteracy is growing, especially among the young....

Imagine a Margaret Mitchell fan who can't identify Ashley Wilkes or recall who said, "Tomorrow is another day." In defense of the average reader, the Bible lacks the narrative drive of a novel, the focus of a self-help book, and the chronological order of a biography. In an age of declining literacy and short attention spans, it's no wonder such a demanding book loses readers.

And in an age of public license, it's evident that even those who read do not heed. But that doesn't explain why the Bible remains so popular, No. 1 on a list...

Part of the reason must be its talismanic quality....It's a point not lost on Bible publishers, who have become ever more creative at packaging. What began as accessibility is now big business. Around the turn of this century came an explosion of new formats (glossy-paged, laminated, color-coded, personalized) aimed at niche markets...The word is the word, and does not return void. But trendy packaging obscures its purpose: not to meet the felt needs of a particular group but to transform individual lives...