if TARC builds it, they won't come

More on the inefficiencies of TARC-- the heavily-subsidized, local, bus transit service...this from the C-J...

TARC launched its new Jeffersonville-to-Louisville express bus service Monday — but no riders showed up.

The service begins at the Jeffersonville Park & TARC lot at Ninth Street and VFW Boulevard. The new route No. 74 crosses the Clark Memorial Bridge into downtown Louisville, where it has several stops.

The schedule includes three weekday morning trips — 6:42, 7:20 and 8 a.m. — and afternoon return trips from Louisville arrive at the lot at 4:02 , 4:47 and 5:34 p.m.

TARC spokeswoman Nina Walfoort said the bus agency needs to do some more marketing to give the new service a chance...

Uhhh, aren't you supposed to do enough marketing so that you have a few riders?