it's not just for breakfast anymore

Today's C-J relayed an AP story that described the University of Washington's use of (fat-free) chocolate milk to complement Gatorade for fluid replacement. The decision came after seeing the results of an IU research study as reported in The International Journal of Sports Nutrition and Exercise Metabolism.

The toughest part of the experiment: following the chocolate milk with Gatorade or vice versa. (Which one would you drink first? I think I'd have to go with Gatorade and then top it off with the chocolate milk.)

Anyway, I can't imagine that this makes Gatorade very happy. Perhaps they'll come up with an innovative ad campaign to deal with the new competitor. How about Dwayne Wade dunking over a cud-chewing cow?

Just for grins: Here are the original Gatorade ad with Michael Jordan (a blast from the past) and the "History of Gatorade" ad.