Saturday, January 23, 2010

11 minutes of football per game

From David Biderman in the WSJ...

Football fans everywhere are preparing to settle in for the NFL's biggest and most electric weekend of the season—a four-game playoff marathon that will swallow up at least 12 hours of broadcast time over two days.

But here's something even dedicated students of the game may not fully appreciate: There's very little actual football in a football game.

According to a Wall Street Journal study of four recent broadcasts, and similar estimates by researchers, the average amount of time the ball is in play on the field during an NFL game is about 11 minutes.

...the average telecast devotes 56% more time to showing replays.

So what do the networks do with the other 174 minutes in a typical broadcast? Not surprisingly, commercials take up about an hour. As many as 75 minutes, or about 60% of the total air time, excluding commercials, is spent on shots of players huddling, standing at the line of scrimmage or just generally milling about between snaps....shots of the head coaches and referees took up about 7% of the average show....


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